Social Media Advertising
60% of global consumers use social media as a source of inspiration for purchases.
The Benefits of Social Media Advertising
1
Social media is the most relevant advertising channel for 50 percent of Gen Z and 42 percent of millennials
2
50 percent of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media
3
More than two billion people use social media every day. The average person spends 135 minutes per day on social networks.
How it Works
Social media advertising utilizes social media platforms to connect with an audience to build brand awareness, increase sales, and drive website traffic. It involves publishing pertinent content, listening, analyzing, and running social media advertisements. The three major social media platforms (at the moment) are Facebook, Instagram and YouTube.
STRATEGY
Identify the goals, targeted social media platforms, and specific content on which to focus.
ANALYTICS
Identify audience, content engagement, and related mentions.
ADVERTISING
Identify Investment goals, content creation, planning and execution.
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